In this impatient
era of sound-bite communications, it is essential for professional
leaders and individuals in the spotlight to develop skills for dealing
with the media. Whether in print or through radio and television,
opportunities exist today as never before for effective communication;
it is only a matter of making the media work to your benefit.
In this full
or half-day workshop, participants learn how to maximize external
and internal communications opportunities, promote a message rather
than simply react, and thereby make the most of the media.
Goals
To project ideas,
information and image effectively: clearly, concisely and confidently.
Participants practice simulated interviews and learn to:
- Deliver your
message
- Build rapport
with the interviewer/listeners
- Anticipate
and address the interviewer's agenda
- Answer questions
clearly and precisely
- Defuse hostile
questioning
- Maximize
use of eye contact, verbal and body language
- Relax in
front of the camera
- Maintain
control of the interview
- Build credibility
- Deal with
the media proactively
- Welcome
the opportunity!
Videotaping
in a comfortable setting, with constructive feedback, is used to
reinforce learning.
|